M I T E S H

Portfolio

Tesco payments – User research

Tesco Payments

Objective

To understand what’s the behaviours are with weekly shopping within households and if family members/housemates are part of the process. Issues mainly focued on failed payments, shopping cart abandonment and budgeting.

Hypotheses

Simplifying the payments journey to inform customers that patyment for their shopping has not been taken at the time of placing an order.

Process

Unmoderated interviews with 12 participants. Unmoderated tests with: